UI / UX Design
Brucrust
Designing a seamless digital bakery experience with a focus on usability and product discovery.
Year :
2024
Industry :
Food
Client :
UI/UX Designer
Project Duration :
3 weeks
Primary Goals :
User Experience: To create an intuitive and enjoyable online experience that makes it easy for users to explore the menu, place orders, and find information about the bakery and cafe.
Brand Identity: To develop a strong and cohesive brand identity that reflects the luxurious and minimalistic style inspired by ancient history.
User-Centered Approach: Prioritizing user needs and preferences throughout the design process.
Sales Conversion: To optimize the website for conversions, making it easy for customers to complete their purchases.
Comprehensive Testing: usability testing to ensure the final product meets user expectations.
User Personas :
Persona 1: Nisarg
Demographics:
Age: 21
Occupation: Final-year ICT student
Hobbies: Traveling, painting, dancing, cooking
Personality: Enjoys life to the fullest and is always exploring new experiences.
Goals:
Discover unique and new items that excite his curiosity.
Find fresh ingredients to experiment with his own recipes.
Order bakery products conveniently and hassle-free online.
Interests:
Loves trying new things, especially in food.
Enjoys combining the familiar with the novel to keep experiences balanced.
Favorite Product:
Prefers all flavors of cakes but strictly without cream.
Experience:
Usually orders two items: one familiar and one new.
This strategy helps him mitigate the risk of not liking a new item, as he can always fall back on the taste of the familiar one.
Challenges:
Struggles to guess the taste of new products just from their appearance.
Relies heavily on descriptions and ingredient details to make informed choices.
Expectations:
Food presentation is crucial; he finds beautifully decorated items pleasing and inviting.
Expects detailed descriptions with ingredient lists to help him anticipate the taste of the product.
Values a seamless and engaging online ordering experience.
Persona 2: Emma
Demographics:
Age: 28
Occupation: Marketing Manager
Residence: Suburban area
Lifestyle: Busy professional balancing work and family life.
Goals:
Find a reliable bakery that can provide high-quality baked goods for family gatherings and special occasions.
Frustrations:
Often struggles to get detailed information about products and ingredients when ordering online.
Feels overwhelmed when products lack clear descriptions, making it hard to decide what suits her needs.
Expectations:
Values transparency and detailed product information to ensure she makes the right purchase for her family’s needs.
Experience:
Prefers bakeries that offer a straightforward and informative browsing experience with a focus on dietary and ingredient transparency.
Appreciates when bakeries provide guidance on which items are best suited for various dietary preferences.
Challenges:
Difficulty finding products that align with her family's diverse dietary needs without detailed online descriptions.
Often spends extra time researching or calling bakeries to confirm ingredient information, which is frustrating and time-consuming.
User Journey & Key Flows :
To ensure a smooth and intuitive browsing experience, key user journeys were mapped based on how users typically explore a bakery website from discovery to decision-making. The information architecture was designed to minimize friction while giving users multiple clear entry points to explore products and brand information.
1. Product Discovery Journey
Users begin on the Home page and can explore the bakery through curated sections such as View Bakery, View Menu, and Specialty Items. From there, users navigate to the Menu, browse through categorized bakery products (Breads, Cookies, Donuts, Cakes, Pastries, Puff), and reach individual product detail pages.
Flow:
Home → Menu → Categories → Product Listing → Product Detail
2. Brand Exploration Journey
For users interested in learning more about the brand, a dedicated About Us section allows exploration of the bakery’s story, values, team, and background, helping build trust and emotional connection.
Flow:
Home → About Us → Our Story / Our Values / Our Team / Our Bakery
3. Purchase & Checkout Journey
Once users select a product, they can add items to the Cart, review selections, update quantities, and proceed through a structured checkout process that includes adding details and completing payment.
Flow:
Product Detail → Cart → Add More Items → Checkout → Add Details → Payment
4. Account & Order Management Journey
Returning users can access the Profile section to manage personal information, track orders, and review past purchases, enabling a consistent post-purchase experience.
Flow:
Profile → Personal Details → Order Tracking / Order History
UX Considerations & Outcomes
Navigation depth was limited to 1–2 levels for key actions
Clear category grouping reduced cognitive load during product browsing
Multiple entry points (Home, Menu, Search-ready structure) supported different user intents
Consistent layout patterns improved learnability across pages
Summary :
The Brucrust website was designed as an end-to-end UI/UX project with a strong focus on usability, clarity, and structured product discovery. By defining clear user goals and personas, mapping intuitive user journeys, and organizing content into logical categories, the experience enables users to explore bakery products, understand the brand, and complete key actions with ease.
The final design reduces navigation complexity, improves content scannability, and ensures consistent interaction patterns across all core pages. With a clear information architecture and user-centered flows, the project delivers a cohesive and scalable digital experience that balances business needs with user expectations.
View Figma File >
More Projects
UI / UX Design
Brucrust
Designing a seamless digital bakery experience with a focus on usability and product discovery.
Year :
2024
Industry :
Food
Client :
UI/UX Designer
Project Duration :
3 weeks
Primary Goals :
User Experience: To create an intuitive and enjoyable online experience that makes it easy for users to explore the menu, place orders, and find information about the bakery and cafe.
Brand Identity: To develop a strong and cohesive brand identity that reflects the luxurious and minimalistic style inspired by ancient history.
User-Centered Approach: Prioritizing user needs and preferences throughout the design process.
Sales Conversion: To optimize the website for conversions, making it easy for customers to complete their purchases.
Comprehensive Testing: usability testing to ensure the final product meets user expectations.
User Personas :
Persona 1: Nisarg
Demographics:
Age: 21
Occupation: Final-year ICT student
Hobbies: Traveling, painting, dancing, cooking
Personality: Enjoys life to the fullest and is always exploring new experiences.
Goals:
Discover unique and new items that excite his curiosity.
Find fresh ingredients to experiment with his own recipes.
Order bakery products conveniently and hassle-free online.
Interests:
Loves trying new things, especially in food.
Enjoys combining the familiar with the novel to keep experiences balanced.
Favorite Product:
Prefers all flavors of cakes but strictly without cream.
Experience:
Usually orders two items: one familiar and one new.
This strategy helps him mitigate the risk of not liking a new item, as he can always fall back on the taste of the familiar one.
Challenges:
Struggles to guess the taste of new products just from their appearance.
Relies heavily on descriptions and ingredient details to make informed choices.
Expectations:
Food presentation is crucial; he finds beautifully decorated items pleasing and inviting.
Expects detailed descriptions with ingredient lists to help him anticipate the taste of the product.
Values a seamless and engaging online ordering experience.
Persona 2: Emma
Demographics:
Age: 28
Occupation: Marketing Manager
Residence: Suburban area
Lifestyle: Busy professional balancing work and family life.
Goals:
Find a reliable bakery that can provide high-quality baked goods for family gatherings and special occasions.
Frustrations:
Often struggles to get detailed information about products and ingredients when ordering online.
Feels overwhelmed when products lack clear descriptions, making it hard to decide what suits her needs.
Expectations:
Values transparency and detailed product information to ensure she makes the right purchase for her family’s needs.
Experience:
Prefers bakeries that offer a straightforward and informative browsing experience with a focus on dietary and ingredient transparency.
Appreciates when bakeries provide guidance on which items are best suited for various dietary preferences.
Challenges:
Difficulty finding products that align with her family's diverse dietary needs without detailed online descriptions.
Often spends extra time researching or calling bakeries to confirm ingredient information, which is frustrating and time-consuming.
User Journey & Key Flows :
To ensure a smooth and intuitive browsing experience, key user journeys were mapped based on how users typically explore a bakery website from discovery to decision-making. The information architecture was designed to minimize friction while giving users multiple clear entry points to explore products and brand information.
1. Product Discovery Journey
Users begin on the Home page and can explore the bakery through curated sections such as View Bakery, View Menu, and Specialty Items. From there, users navigate to the Menu, browse through categorized bakery products (Breads, Cookies, Donuts, Cakes, Pastries, Puff), and reach individual product detail pages.
Flow:
Home → Menu → Categories → Product Listing → Product Detail
2. Brand Exploration Journey
For users interested in learning more about the brand, a dedicated About Us section allows exploration of the bakery’s story, values, team, and background, helping build trust and emotional connection.
Flow:
Home → About Us → Our Story / Our Values / Our Team / Our Bakery
3. Purchase & Checkout Journey
Once users select a product, they can add items to the Cart, review selections, update quantities, and proceed through a structured checkout process that includes adding details and completing payment.
Flow:
Product Detail → Cart → Add More Items → Checkout → Add Details → Payment
4. Account & Order Management Journey
Returning users can access the Profile section to manage personal information, track orders, and review past purchases, enabling a consistent post-purchase experience.
Flow:
Profile → Personal Details → Order Tracking / Order History
UX Considerations & Outcomes
Navigation depth was limited to 1–2 levels for key actions
Clear category grouping reduced cognitive load during product browsing
Multiple entry points (Home, Menu, Search-ready structure) supported different user intents
Consistent layout patterns improved learnability across pages
Summary :
The Brucrust website was designed as an end-to-end UI/UX project with a strong focus on usability, clarity, and structured product discovery. By defining clear user goals and personas, mapping intuitive user journeys, and organizing content into logical categories, the experience enables users to explore bakery products, understand the brand, and complete key actions with ease.
The final design reduces navigation complexity, improves content scannability, and ensures consistent interaction patterns across all core pages. With a clear information architecture and user-centered flows, the project delivers a cohesive and scalable digital experience that balances business needs with user expectations.
View Figma File >
More Projects
UI / UX Design
Brucrust
Designing a seamless digital bakery experience with a focus on usability and product discovery.
Year :
2024
Industry :
Food
Client :
UI/UX Designer
Project Duration :
3 weeks
Primary Goals :
User Experience: To create an intuitive and enjoyable online experience that makes it easy for users to explore the menu, place orders, and find information about the bakery and cafe.
Brand Identity: To develop a strong and cohesive brand identity that reflects the luxurious and minimalistic style inspired by ancient history.
User-Centered Approach: Prioritizing user needs and preferences throughout the design process.
Sales Conversion: To optimize the website for conversions, making it easy for customers to complete their purchases.
Comprehensive Testing: usability testing to ensure the final product meets user expectations.
User Personas :
Persona 1: Nisarg
Demographics:
Age: 21
Occupation: Final-year ICT student
Hobbies: Traveling, painting, dancing, cooking
Personality: Enjoys life to the fullest and is always exploring new experiences.
Goals:
Discover unique and new items that excite his curiosity.
Find fresh ingredients to experiment with his own recipes.
Order bakery products conveniently and hassle-free online.
Interests:
Loves trying new things, especially in food.
Enjoys combining the familiar with the novel to keep experiences balanced.
Favorite Product:
Prefers all flavors of cakes but strictly without cream.
Experience:
Usually orders two items: one familiar and one new.
This strategy helps him mitigate the risk of not liking a new item, as he can always fall back on the taste of the familiar one.
Challenges:
Struggles to guess the taste of new products just from their appearance.
Relies heavily on descriptions and ingredient details to make informed choices.
Expectations:
Food presentation is crucial; he finds beautifully decorated items pleasing and inviting.
Expects detailed descriptions with ingredient lists to help him anticipate the taste of the product.
Values a seamless and engaging online ordering experience.
Persona 2: Emma
Demographics:
Age: 28
Occupation: Marketing Manager
Residence: Suburban area
Lifestyle: Busy professional balancing work and family life.
Goals:
Find a reliable bakery that can provide high-quality baked goods for family gatherings and special occasions.
Frustrations:
Often struggles to get detailed information about products and ingredients when ordering online.
Feels overwhelmed when products lack clear descriptions, making it hard to decide what suits her needs.
Expectations:
Values transparency and detailed product information to ensure she makes the right purchase for her family’s needs.
Experience:
Prefers bakeries that offer a straightforward and informative browsing experience with a focus on dietary and ingredient transparency.
Appreciates when bakeries provide guidance on which items are best suited for various dietary preferences.
Challenges:
Difficulty finding products that align with her family's diverse dietary needs without detailed online descriptions.
Often spends extra time researching or calling bakeries to confirm ingredient information, which is frustrating and time-consuming.
User Journey & Key Flows :
To ensure a smooth and intuitive browsing experience, key user journeys were mapped based on how users typically explore a bakery website from discovery to decision-making. The information architecture was designed to minimize friction while giving users multiple clear entry points to explore products and brand information.
1. Product Discovery Journey
Users begin on the Home page and can explore the bakery through curated sections such as View Bakery, View Menu, and Specialty Items. From there, users navigate to the Menu, browse through categorized bakery products (Breads, Cookies, Donuts, Cakes, Pastries, Puff), and reach individual product detail pages.
Flow:
Home → Menu → Categories → Product Listing → Product Detail
2. Brand Exploration Journey
For users interested in learning more about the brand, a dedicated About Us section allows exploration of the bakery’s story, values, team, and background, helping build trust and emotional connection.
Flow:
Home → About Us → Our Story / Our Values / Our Team / Our Bakery
3. Purchase & Checkout Journey
Once users select a product, they can add items to the Cart, review selections, update quantities, and proceed through a structured checkout process that includes adding details and completing payment.
Flow:
Product Detail → Cart → Add More Items → Checkout → Add Details → Payment
4. Account & Order Management Journey
Returning users can access the Profile section to manage personal information, track orders, and review past purchases, enabling a consistent post-purchase experience.
Flow:
Profile → Personal Details → Order Tracking / Order History
UX Considerations & Outcomes
Navigation depth was limited to 1–2 levels for key actions
Clear category grouping reduced cognitive load during product browsing
Multiple entry points (Home, Menu, Search-ready structure) supported different user intents
Consistent layout patterns improved learnability across pages
Summary :
The Brucrust website was designed as an end-to-end UI/UX project with a strong focus on usability, clarity, and structured product discovery. By defining clear user goals and personas, mapping intuitive user journeys, and organizing content into logical categories, the experience enables users to explore bakery products, understand the brand, and complete key actions with ease.
The final design reduces navigation complexity, improves content scannability, and ensures consistent interaction patterns across all core pages. With a clear information architecture and user-centered flows, the project delivers a cohesive and scalable digital experience that balances business needs with user expectations.
View Figma File >