Graphic Design
Sev7n
A streetwear T-shirt design project focused on raw, expressive artwork for a startup clothing brand.
Year :
2024
Industry :
Clothing
Client :
Illustrator
Project Duration :
4 weeks
Problem :
SEV7N, a streetwear startup by college founders, needed T-shirt designs that felt raw, expressive, and culturally relevant. The challenge was to avoid generic streetwear visuals and instead create artwork that felt unfiltered, experimental, and emotionally driven, while still being wearable and production-ready.
Key gaps identified:
Lack of a distinct visual identity in early concepts
Risk of designs feeling too clean or commercial for a streetwear audience
Need for artwork that communicates attitude and individuality
The brand required designs that resonated with street culture rather than polished branding norms.
Solution :
I designed a series of T-shirt graphics using a raw art approach, focusing on hand-drawn elements, layered illustrations, expressive typography, and bold visual storytelling. The designs intentionally embraced imperfection, abstraction, and contrast to align with the brand’s underground streetwear aesthetic.
Design approach:
Hand-crafted, sketch-like illustrations
High-contrast visuals suited for fabric printing
Artwork designed to feel bold both up close and from a distance
Concepts rooted in emotion, rebellion, and self-expression
Each design was created to stand as a statement piece while remaining wearable.
Challenge :
The primary challenge was maintaining a balance between creative freedom and practical constraints.
Challenges faced:
Translating raw, detailed artwork into print-friendly designs
Ensuring visual impact across different fabric colors
Aligning creative expression with the founders’ vision
Designing for a real product, not just concept visuals
Frequent iterations and feedback helped refine the designs while preserving their raw character.
Summary :
The SEV7N project allowed me to explore expressive, non-traditional design within a real startup environment. By embracing a raw art direction, the final T-shirt designs helped establish a bold visual identity for the brand and supported its early launch phase.
This project strengthened my ability to design for culture-driven brands, balance artistic expression with production needs, and collaborate closely with founders to bring a shared vision to life.
More Projects
Graphic Design
Sev7n
A streetwear T-shirt design project focused on raw, expressive artwork for a startup clothing brand.
Year :
2024
Industry :
Clothing
Client :
Illustrator
Project Duration :
4 weeks
Problem :
SEV7N, a streetwear startup by college founders, needed T-shirt designs that felt raw, expressive, and culturally relevant. The challenge was to avoid generic streetwear visuals and instead create artwork that felt unfiltered, experimental, and emotionally driven, while still being wearable and production-ready.
Key gaps identified:
Lack of a distinct visual identity in early concepts
Risk of designs feeling too clean or commercial for a streetwear audience
Need for artwork that communicates attitude and individuality
The brand required designs that resonated with street culture rather than polished branding norms.
Solution :
I designed a series of T-shirt graphics using a raw art approach, focusing on hand-drawn elements, layered illustrations, expressive typography, and bold visual storytelling. The designs intentionally embraced imperfection, abstraction, and contrast to align with the brand’s underground streetwear aesthetic.
Design approach:
Hand-crafted, sketch-like illustrations
High-contrast visuals suited for fabric printing
Artwork designed to feel bold both up close and from a distance
Concepts rooted in emotion, rebellion, and self-expression
Each design was created to stand as a statement piece while remaining wearable.
Challenge :
The primary challenge was maintaining a balance between creative freedom and practical constraints.
Challenges faced:
Translating raw, detailed artwork into print-friendly designs
Ensuring visual impact across different fabric colors
Aligning creative expression with the founders’ vision
Designing for a real product, not just concept visuals
Frequent iterations and feedback helped refine the designs while preserving their raw character.
Summary :
The SEV7N project allowed me to explore expressive, non-traditional design within a real startup environment. By embracing a raw art direction, the final T-shirt designs helped establish a bold visual identity for the brand and supported its early launch phase.
This project strengthened my ability to design for culture-driven brands, balance artistic expression with production needs, and collaborate closely with founders to bring a shared vision to life.
More Projects
Graphic Design
Sev7n
A streetwear T-shirt design project focused on raw, expressive artwork for a startup clothing brand.
Year :
2024
Industry :
Clothing
Client :
Illustrator
Project Duration :
4 weeks
Problem :
SEV7N, a streetwear startup by college founders, needed T-shirt designs that felt raw, expressive, and culturally relevant. The challenge was to avoid generic streetwear visuals and instead create artwork that felt unfiltered, experimental, and emotionally driven, while still being wearable and production-ready.
Key gaps identified:
Lack of a distinct visual identity in early concepts
Risk of designs feeling too clean or commercial for a streetwear audience
Need for artwork that communicates attitude and individuality
The brand required designs that resonated with street culture rather than polished branding norms.
Solution :
I designed a series of T-shirt graphics using a raw art approach, focusing on hand-drawn elements, layered illustrations, expressive typography, and bold visual storytelling. The designs intentionally embraced imperfection, abstraction, and contrast to align with the brand’s underground streetwear aesthetic.
Design approach:
Hand-crafted, sketch-like illustrations
High-contrast visuals suited for fabric printing
Artwork designed to feel bold both up close and from a distance
Concepts rooted in emotion, rebellion, and self-expression
Each design was created to stand as a statement piece while remaining wearable.
Challenge :
The primary challenge was maintaining a balance between creative freedom and practical constraints.
Challenges faced:
Translating raw, detailed artwork into print-friendly designs
Ensuring visual impact across different fabric colors
Aligning creative expression with the founders’ vision
Designing for a real product, not just concept visuals
Frequent iterations and feedback helped refine the designs while preserving their raw character.
Summary :
The SEV7N project allowed me to explore expressive, non-traditional design within a real startup environment. By embracing a raw art direction, the final T-shirt designs helped establish a bold visual identity for the brand and supported its early launch phase.
This project strengthened my ability to design for culture-driven brands, balance artistic expression with production needs, and collaborate closely with founders to bring a shared vision to life.